Why Us?

WHO WE ARE

We take pride in the professional quality of our listing services. The proper marketing of your property is our most important job. Since 1987 CENTURY 21 Mack-Morris Iris Lurie Inc. REALTORS® has prided itself on being a top agency in the sale of homes in your area.

CENTURY 21 Mack-Morris Iris Lurie Inc. REALTORS®, consistently one of the highest selling CENTURY 21 offices in the entire State of New Jersey, is located conveniently along Route 9 South in Marlboro, New Jersey. CENTURY 21 Mack-Morris Iris Lurie Inc. REALTORS® is a leader in all aspects of real estate including: residential re-sales, fine homes and estates, adult communities, new home construction, commercial properties, relocation services and corporate transfers.

Choosing the right real estate agent is crucial! For many, buying or selling a house is the single most important financial transaction of their lives. That’s why so many buyers and sellers have trusted CENTURY 21 Mack-Morris Iris Lurie Inc. REALTORS® with their homes, making us an award winning real estate office!

Learn more about us and our Quality Service Pinnacle, Centurion & President’s Awards.

Century 21 Real Estate Corporation is the franchiser of the world’s largest residential real estate sales organization, with more than 8,000 independently owned and operated franchised broker offices in over 30 countries and territories worldwide. Century 21 Real Estate Corporation is a subsidiary of Realogy Corporation, a global provider of real estate services. Relocation services are provided by Cartus Corporation, the industry leader offering a broad range of world-class services.

WE WILL SELL YOUR HOME

A timely and professional marketing plan is crucial to the successful sale of your property. At CENTURY 21 Mack-Morris Iris Lurie Inc. REALTORS® we provide the services necessary to sell your home for the best possible price in the shortest amount of time.

We are not only capable, but reliable and accessible. These are very important attributes to consider when choosing a listing agent and broker to represent you in the sale of your home.

Our accomplished record speaks for itself and will work for you.  Our reputation in the community for professionalism is unsurpassed and substantiates our ability to market and sell homes in all price ranges.

A REPUTATION OF EXCELLENCE

Our company has an excellent reputation within Monmouth, Middlesex and Ocean Counties. Buyers and sellers alike know that we have a discernible understanding of the market forces at play, which affect the sale and purchase of fine homes in this exclusive area.

Our contacts are extensive, advantageous and a result of years of networking.

Experience has taught us that while an established marketing plan is extremely important in the sale of a home, flexibility is also important. The expertise to timely recognize that occasionally market forces require significant changes in such a plan is what sets us apart.

OUR MARKETING

We design a specific step by step plan with your needs in mind. Exposure of your home is essential to our marketing plan, along with a proper presentation.

Immediately after listing your property, we will notify all of our current and prospective clients that have expressed an interest in purchasing a home within your price range. We will contact each of these prospective customers on your behalf.

We will complete a Home Profile Portfolio for our office, which will include photographs of your house, an original market analysis, advertising copies and the listing agreement. This will assist in notifying our agents of the availability of your property.

A lock-box will be installed in order to enable the house to be shown to every prospective buyer without losing any showings due to lack of access. We will be able to track every agent that shows your home and get feedback.

A professional highlight sheet will be made available for display in your home. This brochure will include highlights and photographs.

A CENTURY 21 sign will be placed on your front lawn to attract buyers. Our statistics show that many prospective buyers call on the signs posted on the seller’s lawn. We follow-up on these leads diligently.

The listing of your home will be entered into our active Multiple Listing Service and over 800 websites announcing the availability of your property.

“Just Listed” postcards will be sent to homes within specific areas in your community.

Our Relocation Director will notify our affiliates of your home’s availability. CENTURY 21 Mack-Morris Iris Lurie REALTORS® is part of a national sales network, which boasts associations with the top relocation services around the country. Prospective buyers considering relocating to the Central Jersey area will be informed of the availability of your home. CENTURY 21 has the largest relocation network in the world.

INNOVATIVE TECHNOLOGY

We have invested in the best possible real estate web marketing technology. Our local website has been built with Mobile-First Responsive Technology so that no matter how the user finds your listing, whether on a large screen, tablet, or smart phone, they will have a great search experience and will be able to easily get all the information they need. Then when they have a question or want to schedule a showing appointment, the inquiry goes directly and instantaneously to your agent no matter where they are.

Our website is also optimized for search engines so that when potential buyers are looking for homes in your area, they can quickly find our website. Then with the quick and easy search tools we provide, buyers can zero in on the perfect home . . . perhaps yours!

The CENTURY 21 System, of which we are members, is also the leader in technology. Our innovative technology tools have transformed the industry and have helped to successfully propel us into the future of real estate.

Search Engine Optimization is applied to all listings to ensure they rank high in search results.  Your home is listed for sale on our CENTURY 21 Real Estate Search apps for the iOS and Android.  A video slideshow is created for every CENTURY 21 listing and syndicated to YouTube.  More than 1.3 million unique visitors come to Century 21’s website every month. Your home will get a tremendous amount of exposure.

All of our listings are pushed to more than 800 of the Internet’s most visited real estate websites including REALTOR.com, Century21mmil.com, BestHomesNJ.com, Century21.com, Trulia.com, Zillow.com, Homes.com, Homefinder.com and hundreds of others websites.

COMPLIMENTARY SALES STRATEGIES & CRITICAL EVALUATION

Within a short period of time after having your home listed, we will evaluate our market strategy to determine which promotional efforts and marketing channels produced the most interest and showings.  This analysis will guide us in making the necessary adjustments and deciding which media to emphasize more in our marketing approach.

On a weekly basis, we will report activity to you directly. We will also follow-up with Realtors who toured your home to discuss their customer’s opinions of your home.

We will keep in close contact with you in order to evaluate and discuss our marketing tactics, an adjustment of the asking price, or additional methods to improve the value of the property if we have not received an offer within four weeks.

Our Broker-Owner will also review the listing at this point in time. However, she is always available to discuss concerns or just to review the listing.

THE CONTRACT AND FOLLOW-UP THROUGH CLOSING

Your CENTURY 21 Mack Morris Iris Lurie agent will:

• Personally present all offers that have been submitted in writing to you within 24 hours of receipt.
• Verify that the buyers are pre-qualified to purchase your home.
• Follow up to ensure that the deposit is received in a timely fashion.
• Ensure that all necessary inspections take place.
• Assist with obtaining a Continued Certificate of Occupancy from the Township.
• Stay in touch with the Attorneys.
• Accompany you to the closing.

SUCCESSFUL OUTCOME

We will provide the best service in the listing of your home, ensuring the most successful outcome of the sale.

From the time of our initial contact and throughout the closing process we are committed to assisting you with the details of a successful transaction.

Allow us to provide you with the kind of service you’ve come to expect in today’s busy world.